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Pure Violet Shampoo offers a vegan formulation,meticulously designed to neutralize brassiness with anti-yellowing pigments.
It impeccably tones and illuminates bleached, streaked, grey, and pale blonde hair. With the infusion of gentle deansers and the nourishing properties of Argan, hair is left neither dry nor brittle, but rather with a luminous brilliance.
How to use
Apply to wet hair with a massaging motion. Allow lather to remain on hair until desired tone is achieved. Usually 1-5 minutes. Rinse well and condition.
Ingredients
Neutralizes brassiness with advanced anti-yellowing pigments
Expertly tones and illuminates bleached, streaked, grey, and pale blonde hair Infused with nourishing Argan to prevent dryness and brittleness
Gentle deansers ensure hair retains its natural moisture
Sulfate free Paraben free and Vegan