Each number points to a need — hydration, repair, colour, scalp, blonde. It’s a system that’s quick for stylists, easy for self-stylers, and built to keep busy lives moving.

Minimalist by design. Clean white bottles, clear labels, nothing extra. This keeps the focus on what matters: products that look and feel even better in your hair.

KOBO’s not just about size and price, it’s also about formulas that actually deliver. Each one is made to be safe, nourishing, and reliable, so hair feels as good as it looks. They’re paraben-free, cruelty-free, and boosted with oils, botanicals, and proteins that work hard without the harsh stuff.